China’s leading battery maker, Great Lakes Manufacturing, will announce its return to the world of electric cars on Monday with a refreshed logo and a new brand name.
The Chinese conglomerate is still struggling to adapt to a rapidly changing market that has seen several Chinese automakers exit their traditional car business and move towards autonomous vehicles.
China’s biggest automaker, BYD, is also a new competitor in the sector, but its new name will make it more accessible to consumers.
In a statement, Great Lake said its brand would “celebrate the birth of a new era of global electric mobility”.
“The world is witnessing a rapid shift of industry and consumers towards electric vehicles and we are eager to see the next phase of the industry progress in the next three years,” it said.
China was the second-largest global market for battery manufacturing after the US, behind only North Korea, in 2015.
But the industry has struggled in recent years, partly due to a lack of reliable charging infrastructure, limited access to the mainland and other problems, such as a lack on quality battery packs, which can last much longer than a battery.